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iPad Mini, new iPad set new sales record
Click:3281 Date:11/8/2012 10:38:52 AM

About that "launch weekend record": Earlier this year, customers reportedly snapped up 1.5 million Wi-Fi-only third-generation iPads in the first weekend that device was available. Because the fourth-generation and iPad Mini are currently only available in Wi-Fi versions (4G units will become available in the next couple of weeks), Apple can kind of/sort of said it broke its own record with the newest tablets.


Of course, as Chloe Albanesius points out over at PC Mag, Apple actually sold a total of 3 million third-generation iPads between March 16 and 19. (Unsurprisingly, Apple's marketing chief, Philip Schiller, said at the time that the third-generation iPad was a "blockbuster with 3 million sold – the strongest iPad launch yet.") Still, "launch weekend record" has such a nice ring to it!


Analysts have predicted that the Mini, essentially a "tweener" device – midway between smartphone and tablet – will fall somewhat short of past Apple product launches. Which makes sense: If you already own a full-sized iPad (and plenty of you do) and an iPhone, you'll be hard-pressed to fork over the extra $329 for a third Apple handset.


"We continue to believe that while launch lines and initial weekend sales may not be as impressive as previous iPad launches, the iPad Mini will be a hit product for Apple and become a more significant part of the story over the next 2-3 quarters," Gene Munster of Piper Jaffray wrote in a note to clients obtained by MarketWatch.

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